Premier League Sponsors Ignore Advertising Hoardings with Incoherent Proposals
The English Premier League (EPL) is undoubtedly one of the world’s most lucrative sports leagues. With a global audience of over 3 billion people and revenues exceeding £5 billion annually, the EPL is a prime platform for commercial sponsorship. As a result, the league has attracted a varied array of sponsors keen to capitalize on the vast exposure that comes with partnering with the EPL. However, over the years, some of the sponsors have struggled to make an impact on the league’s advertising hoardings, thanks to their incoherent proposals.
What Are Advertising Hoardings?
Advertising hoardings are advert boards that surround a football pitch during a game. They are strategically placed around the field’s perimeter and are visible to anyone within the stadium. The hoardings are used by teams and sponsors to sell their brand to a captive audience of football lovers. The EPL has worked hard to ensure that the adverts that appear on their hoardings align with the league’s values, mission, and audience.
Problems with Sponsor Proposals
Despite the fact that the EPL has put in place measures to ensure that the adverts are suitable for the league’s audience, some sponsors’ proposals have been deemed incoherent. Some of the adverts feature language that is difficult to understand or fails to resonate with the target audience. Furthermore, some of the adverts have been said to be tone-deaf to the mood of the game, which often requires sponsors to be sensitive to the emotions of the fans.
Talks with Sponsors
The league has held talks with some of the sponsors, both past and present, in a bid to address the issue of incoherent advertising hoardings. However, the talks have yielded mixed results, with some sponsors dismissing the concerns as trivial. There have also been instances where sponsors have insisted on using the same advert despite it being deemed inappropriate.
Hashtags
#EPL #Sponsorship #AdvertisingHoardings #Football #Marketing
Summary:
In conclusion, while the EPL sponsorship platform offers sponsors immense exposure, it’s essential that sponsors develop coherent proposals that resonate with the target audience. The EPL’s talks with sponsors must also yield measurable results that ensure that the league’s values and mission are upheld. #SPORT
