PlayStation VR2 Sales Slump Significantly, Without a Price Cut it May Prove Disastrous for IDC
The Current State of Sales for PlayStation VR2
The sales of the PlayStation VR2 have been lower in January than expected and with little signs of improving, insiders have suggested that without a price cut from its current £250 mark, it could prove disastrous for the manufacturer, IDC. According to a CD Projekt Red executive, the PlayStation VR2 sold almost 60,000 units in January, which is down a massive 68% compared to December 2020.
What’s Contributing to the Decrease in Sales
While the VR2 received a boost in sales over the festive period, it’s only been a downward trajectory since the turn of the year. Unfortunately, the popularity of the headset doesn’t seem to be spreading across the demographic as many had hoped, and the release of new games hasn’t led to a significant upswing in sales. The main reason for the low sales rate is due to the steep price point of £250, which isn’t affording the product the exposure it needs to reach a wider consumer base.
The Pros and Cons of a Price Cut
On the one hand, a price cut could prove to be an effective solution to the problem by making the PlayStation VR2 more affordable and accessible. However, on the flip side, if the price cut is too large, it could cause long-term issues for IDC, as it infers that their products are overpriced and could lead to the perception that their quality is inferior. The key to a successful price cut is finding the right balance and avoiding a devastating hit to IDC’s market.
The Future of VR2
Despite the current state of PlayStation VR2 sales, it is likely that the product will see a further development phase. However, with this shift in production instigating a higher price point, the sales of the VR2 may continue to suffer, and it’s difficult to see the product becoming accessible to a broader audience in the near future.
Summary: The PlayStation VR2 has been marked down due to falling sales since the turn of the year. Without a significant price cut, insiders have suggested, it could prove disastrous for IDC, with a 68% decrease in sales in January, which is up from the previous December. Although VR2 might see further development phases, this might cause the price of the VR2 to increase significantly, leading to more troubles in sales.
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